The Story of La Châsse
The secret of our success is really no mystery. The most important thing by far, is what goes into the bottle! Our winemakers strive to create a range of Rhône Valley and varietal wines in a fruity and silky style, for enjoyable and relaxed drinking. They are especially good when enjoyed with food, as with all great French wines. La Châsse is a benchmark for value and consistent quality.
Our La Châsse name is rooted deep in local history. During the 14th Century (1309 to 1378 to be precise) a succession of seven Pontiffs resided in Avignon, close to the beautiful village of Gigondas, home to Maison Gabriel Meffre makers of La Châsse. It was a time of conflict and discord when the French Kings had considerable influence over the Papacy, something that was resented by other rulers across Europe. Treasures of the Avignon Pontiffs were stored in a reliquary. This historic chest is referred to in French as a "Châsse", hence the name La Châsse was chosen by Rhône Valley producer Gabriel Meffre, as a tribute to the rich and unique history of the region.
Maison Gabriel Meffre launched La Châsse in the early 1990s. At that stage, the wines were AOC Côtes du Rhône with the flagship "Réserve" soon becoming a leading French wine brand in international markets, such as the UK, the Netherlands, Belgium and Denmark. In 2004, a range of popular varietal Vin de Pays d'Oc wines were launched and since then the La Châsse family has grown to include premium Rhône whites and reds as well as an elegant and delicious sparkling wine.
La Châsse is instantly recognisable thanks to its unique bottle which proudly displays the moulded crest bearing the Latin words "Solis Terraeque Vinum Fructus", meaning literally "Wine, Fruit of Sun and Earth".
Our home in the picturesque Rhône Valley is precious and we do everything possible to care for the environment. We constantly strive to improve our efficiency and limit our carbon footprint. As part of this effort, we have moved to use lightweight glass bottles for many wines to help reduce waste.
We are tremendously proud of our history and our wines, awarded many times in competitions and, best of all, enjoyed and treasured by wine drinkers throughout the world.